Y&R belongs in a multidisciplinary group employing than 6500 people in over 90 countries, serving more than 800 clients worldwide. The companies in our group work in every area of advertising and communication, from design to digital to create memorable experiences, timeless campaigns and differentiating concepts. We are a global boutique that challenges the expectations of our clients for almost 100 years.
The Y&R Group in Portugal is comprised of various agencies that can work clients either integrated or independently. The expertise of our Group goes from strategic consulting to production, flowing through every discipline of commercial communication: branding, digital, integrated communication, contents and events.
Y&R is present in Portugal since 1988 and has since remained in the top 3 of national agencies. It represents the core of our Group, developing mainly integrated and multi-platform campaigns for some of the largest brands in the country. Beyond the frequent recognition in national and international creativity festicals, Y&R is a regular winner in the national Effie awards, being the proud holder of over 3 Grand Prixs.
Y&R Branding the the Group’s design agency. Reformed in 2015, it has quickly established a global portfolio, winning clients such as UEFA and FIBA. It is today recognised in Portugal by its deep strategic work, overarching vision and innovative body of work.
The agency formerly known as Bates Redcell joined the Y&R Group in 2006, after claiming the title of one of the most promising independent national agencies. Bates Team works extensively with high value brands that demand specialised and effective services.
ExcentricGrey is the most recent addition to the Y&R Group with a special focus in digital communication and application technologies in the marketing and advertising field, although they can easily offer integrated expertise.
The digital and relationship marketing agency of the Y&R Group. Wunderman offers creative and interactive solutions for clients that seek non-traditional media or want to assume a more relevant part in the digital world.
Labstore is the most recent bet of the Group in Portugal, specialised in shopper chemistry and point of sale marketing. Insights into purchase processes, consumer research and development of creative ideas that change shopping behaviour are its specialties.