VMLY&R + I NEWSPAPER

BI SUPPLEMENT

JornalHeader

The weekend supplement of weekly Newspaper Sol and the daily i Newspaper, known as BI, wanted to present itself as a lighter addition to two of the most respectable members of the national press. The concept of the campaign was to take national figures that are regularly featured on the pages of both papers and imagine what their free time would be like.

The illustration was created by VMLY&R Branding, making it one of the most awarded campaigns of the year, having one a Cannes Lion and a Cresta Award.

Credits

Judite Mota / Pedro Ferreira / Bernardo Majer

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