Sumol+Compal launched a challenge to VMLY&R Branding: how can you turn a simple pack of Um Bongo into something more. How can we make the packs stand out in the supermarket aisle while, at the same time, we add value to the consumer experience?
To match this challenge we created a special edition called Jungle Masks, centered on the faces – or snouts in this case – of the characters of the Um Bong universe. These packs can be easily transformed into masks, by following the instructions on the back of each juice.
Hélder Pombinho / Pedro Gonzalez / Ana Magalhães / Leonor de Almeida / Inês Batuca