Out idea was to create an homage to all the people that contribute to our breakfasts and whose routines can’t change, contrary to our own.
Beyond TV, the Wake up with Fruitology campaign also had radio ads running through the morning period, that won it Silver at the Creative Club of Portugal Awards.
WAKE UP WITH FRUITOLOGY – TEA
WAKE UP WITH FRUITOLOGY – PASTRY
WAKE UP WITH FRUITOLOGY – CROISSANT
Judite Mota / Pedro Ferreira / Ana Magalhães / José Quintela / Antonieta Malheiro / Filipa Ferreira