VMLY&R + COMPAL

WAKE UP WITH FRUITOLOGY

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Out idea was to create an homage to all the people that contribute to our breakfasts and whose routines can’t change, contrary to our own.

Beyond TV, the Wake up with Fruitology campaign also had radio ads running through the morning period, that won it Silver at the Creative Club of Portugal Awards.

WAKE UP WITH FRUITOLOGY – TEA

WAKE UP WITH FRUITOLOGY – PASTRY

WAKE UP WITH FRUITOLOGY – CROISSANT

Credits

Judite Mota / Pedro Ferreira / Ana Magalhães / José Quintela / Antonieta Malheiro / Filipa Ferreira

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